!["R" Ripwear Corporate Branding Design | Sportswear Fashion](https://whitelightdesign.com/wp-content/uploads/2017/05/ripwear-corporation-featured.jpg)
Project Info
PROJECT: Start-up Venture Corporate Identity Program Sportswear Fashion Company
Client
Ripwear Corporation
Location
South Carolina
Description
Ripwear Corporation. This Clients start-up corporate identity project was an exercise in athletic branding and competitive placement. A thorough market study of the competition (Nike® / Reebok®, Addidas® revealed that a strong and simple image was needed to visually compete in the highly progressive sportswear market. WhiteLight’s ultimate delivered solution was a swoosh, artistic “R” which is grounded in the universal blue & green oval to give a feel of fitness, quality, speed and style. The logo was subtly carried through the corporate business stationary, mail envelope and business card.
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