Ripwear Corporation.  This Clients start-up corporate identity project was an exercise in athletic branding and competitive placement. A thorough market study of the competition (Nike® / Reebok®, Addidas® revealed that a strong and simple image was needed to visually compete in the highly progressive sportswear market. WhiteLight’s ultimate delivered solution was a swoosh, artistic “R” which is grounded in the universal blue & green oval to give a feel of fitness, quality, speed and style. The logo was subtly carried through the corporate business stationary, mail envelope and business card.

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