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Branding

WhiteLight Design views Branding as a key part of a company or product design marketing strategy. Branding is the two and three dimensional opportunity to create an everlasting image, knowing you only get one chance to make a good impression. Branding is the practice of unifying the wholistic image of a product design, graphics and packaging into a consistent, memorable visual structure.

Branding development takes advertising, design and promotion into consideration, and our creative teams are able to use design semantics to communicate with consumers through visual geometry, auditory and tactile cues.  These include the 3D styling and 2D print graphic design representing a company or trade name.  Branding uses linguistics, symbology and association to create a design style or geometric form, logo or trademark, slogan, mascot, jingle, high definition music commercial, pod cast and web streams.

Branding Programs may include:

  • Design Theme – Corporate Colors
  • Logo and Tagline
  • Corporate Literature (Cards, Stationary, Envelope)
  • Brochures – Mailers
  • Packaging and Product Literature
  • Industrial Design 3D Styling
  • Human Factors – User Interface
  • Point of Purchase, Display and Exhibit
  • Environmental Graphics – Signage
  • TV Commercial – Podcast – Bloog
  • Social Media:  Facebook, Twitter, LinkedIn, etc.

We partner with Inventors, Corporations, Entrepreneurs and Marketers to engage product design branding from a total image perspective, seeking to develop or align the expectations behind the product or brand experience, creating the impression or certain qualities or characteristics that make that brand unique and memorable.  To review your branding needs please give us a call (770) 277-7097.

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(770) 277-7097

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2070 Hunters Trail Dr., Lawrenceville, GA 30043

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