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Strategic Development Process


The Strategic Product Development Process (SDP) is why you invest in a single source for Industrial Design Engineering and Branding and the WhiteLight Design, new product development and prototype team.  The qualifications, 25+ years experience and a methodology based on a Masters level approach and hundreds of delivered solutions contributing to company profits. An example and the reward is sometimes very touching with thousands of units still out there that we contributed too, still saving babies lives today (See Infusion Pump).  When Innovation, “Do it right the first time”, tooling, piece price costs and Award Winner are at the top of your list then the WD team, combined with the SDP is a road map to success.  Below is the comprehensive overview of primary Milestones to consider for a typical product development, Strategic Development Process or Milestones 1-3 Plan:

Milestone 1    Phases 1 – 2 – 3         Conceptual Development & Feasibility Analysis*
Milestone 2    Phases 4 – 5 – 6        Design & Engineering / 3D CAD Development
Milestone 3    Phases 7 – 8 – 9             Pre-Production 3D CAD – Prototype 

You cannot fully conquer kingdoms until you have conquered yourself. Leaders must learn how to master themselves and their environment.”   by Akinremi David Oladipupo – Nigeria 2008

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Strategic Development

A proven approach to prototype design and new product development. Learn More.

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Latest ProjectS

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Fendo Golf Club Cleaner

Fendo Golf Club Cleaner

WhiteLight Design and Product Quickstart are proud to present the Industrial Design, new product launch working with FENDO and the innovative gold club 2 – sided, wet/dry Brush Cleaner.   The…

Ceiling & Fan Cleaner

Ceiling & Fan Cleaner

    Photos courtesy of VacTwins, LLC VacTwins (TM) Textured Ceiling & Ceiling Fan Cleaner. Comes with a 10” extension so no more ladders or chairs.  Attach to your vacuum…

Hang10 Tree Stand

Hang10 Tree Stand

Hang10 Treestand.  Working closely with the Client team the design intent was to develop patentable features for a climbing deer tree stand, to include enlarged platform space with patented leveling…

Hangen_Hard Hat Caddy

Hangen_Hard Hat Caddy

WhiteLight Design is proud to hang our hats on the Industrial Design of the Hangen – Hard Hat Caddy.  Created to offer protection, mobility, and convenient transportation of your personal…

Celebration Light 30 Years

Celebration Light 30 Years

SummaryEvent ​Celebration Light Location ​ Cornerstone Coworking , 279 W. Crogan Street Lawrenceville 30046 ,Lawrenceville Downtown,GA-30043 Starting on Dec 10Ending on Dec 11Description Dec 10, 6-10:00 PM Dec 11, 10AM…

LVL ShaveCo Neck Groomer

LVL ShaveCo Neck Groomer

We are proud to present the LVL Neck Groomer Industrial Design, new product launch success.  We worked closely with the Client team to help sharpen the mock-up neck shaver vision into…

Satellite Communication Tower

Satellite Communication Tower

This Industrial Design development program worked with a U.S. approved military contractor involving the development of a new Satellite Modem Communications Station Tower and trade show prototype.  The goal was…

Auto Vent Air Freshener

Auto Vent Air Freshener

The AUTO VENT CLIP triangular shape and floating air bubble vent features won to be displayed on the main vent! 

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We are Professional

Engineers

We are strategically dedicated to excelling in design engineering, invention development, innovation and commercialization.

We are Trusted

Team Members

At WhiteLight Design, gaining your confidence and trust that we are qualified and committed to your business objectives and goals is our primary focus.

We are Expert

Designer

From product idea invention to concept to innovation to prototype to market launch, we deliver rapid results.

Testimonials

Hi Willis,  Wow ! Looks great !  Also heard from parent attorney and it looks like patent in going through. Great job – really like it ! Exceeded expectations and…

Anthony Trantham-Inventor

Hi Willis,  I hope you’ve been well! I received your Christmas card and invitation to the gallery. I hope it was a success! I would’ve liked to attend but was…
Nick Mahlberg_Inventor

Nick Mahlberg_Inventor

The Hamilton SMART Washer & Dryer.  I appreciate the work you did for me on the animation. It has brought to life my invention and your work was very professional. …

Frederick Hamilton – Inventor

Willis is a pleasure to work with. For anyone with an idea that wants to make sure their designer has the quality of their product in mind when turning it…
Phil Lucchese – Inventor

Phil Lucchese – Inventor

Hello Willis,  I am happy with everything.  It is all real good. You did a super job rapidly creating a fantastic design from my sketches and phone calls.  Hopefully my…

Mike Hinnebusch – Inventor

- Desmond Travers, LLC
Thank you for your quick and excellent work on the project. The specifics are great and should perform what they were intended to do. The color representation is great. You…

Jerry Phillips

- Entrepreneur
I am very pleased with your output. Your creativity and professionalism have impressed me. Mr. Scott Sharrer President DSR Enterprises, Inc.

Mr. Scott Sharrer

- DSR Enterprises, Inc.
I hope you’re doing well. Regarding your inquiry for a set of engineering drawings of your invention, I contacted a company that I’ve worked with over the years. Willis Whiteside,…

Mark J Sampson

I can’t thank you enough for the outstanding quality of your company’s work and your willingness to bend over backward to make the changes we made and to beat the…

Mr. Mark Hyland

- Coca-Cola Enterprises – Bottling Companies
I was very pleased with your service and feel that you have very valuable and creative ideas. I plan to utilize your services in later phases of my current venture…

Mr. Brian Betkowski

- Papa Bert, Inc, Ventures
What sets Willis apart from his peers is that he possesses that rare combination of prolific creativity, high level professionalism and committed listening which has earned him a reputation of…

Ms. Mary Anne Ritter

- Design Box
BioLab™ Corporation is buoyant and bubbling with delight in the presentation of their new products in 2013.  WhiteLight Design contributed Creative Services for concurrent design programs for two new innovative…

Mr. Brian Holliday

- BioLab Director of Marketing

Our experience with Willis and his team has been excellent.

Our experience with Willis and his team has been excellent. We had looked all over the country for the right person to help us develop our prototype.
Mr. Daniel Boyd

Mr. Daniel Boyd

- Remembering a Lifetime

Sincere thanks to Willis and his team for inspiring us all and truly being the “White Light” at the end of what can be an awfully dark tunnel.

To Whom It May Concern, When I first stumbled upon WhiteLight Design I was disillusioned as a private inventor. Before I met Willis Whiteside and his team I was ready to throw in the towel and concede to the fact that in order to be a true innovator one must either be part of a large corporation or independently wealthy.

Mr. Dave Rettig

- D3 Innovations
NDA-Confidentiality-Form

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