XtraBlue® Shock Bottle | WhiteLight Design

xtrablue(TM)-shock custom bottle design with waves

Project Info

WhiteLight Design worked with the BioLab™ innovation team for the development of a new package.

Client

XtraBlue® Shock Bottle

Description

It’s pool time! WhiteLight Design with the BioLab™ innovation team bottle design package in the pool shock chemical treatment market, with a wavy, easy open dispenser bottle!

Intended for the indoor/outdoor pool and spa environment, poly bags require a sharp edge or scissors to open. The Client inspired package solution, a custom easy open bottle! The design solution included a unique geometry and merchandising format including a stable square platform to round grip transition profile billboard and crowned shoulder, topped off with a color matched safety cap. The human factors considered carrying, easy tilt and controlled pouring of the granulated powder product. The program included sketching, 3D CAD modeling and mock-ups, confirming with the subtle sculpted finger wrap was design on purpose! With WhiteLight Design playing a very small part, the Client is lighting up the pool world by pouring shock from a easy dispense bottle!

BioLab and Xtra Blue are registered trademarks.