(770) 277-7097

Strategic Milestones / Phases

1    Phases 1 – 2 – 3   Conceptual Development & Feasibility Analysis*

2    Phases 4 – 5 – 6  Design & Engineering / 3D Development

3    Phases 7 – 8 – 9  Pre-Production Dev. & 3D CAD -Prototype

Strategic Development Process

MILESTONE 1    Phases 1 – 2 – 3

PHASE 1.0 RESEARCH & ANALYSIS – Design Protocol

1.1 Specify total product system (product line), design problem
1.2 Review – Engineering Analysis (Design Specifications)
1.3 Review – Market Analysis (Marketing Objectives/User Centered Design) (Conduct limited field/user/buyer/point of sale observation, get user feedback)
1.4 Conduct patent review/analysis (limited search or full search) – by WD or Client
1.5 Regulatory and industry standards review (International – if required)
1.6 Identify each customer between design and the end user and identify their requirements (requirements of corporate design, branding image and the end user)
1.7 Written definition of the product design and development criteria and protocol
1.0 DELIVERABLES: A written review/summary of the research and analysis work. Use this data to define areas of concentration and design protocol. Team to select the primary marketing and functional design “concept” direction (design, engineering & marketing)


2.1 Recognition of product requirements (review written development criteria)
2.2 Define primary “design” concept (material/process & production design technology opportunities)
2.3 Schematic/functional design (Scale layouts/functional modeling/testing)
2.4 Research potential suppliers, materials, production techniques
2.5 Generate preliminary concepts – b/w layouts/sketches/drawings
2.0 DELIVERABLES: Review and Approve Primary “concept” sketches/ layouts & mock-ups. Initial Part/Material /Process Review


3.1 Generate production design concepts (Hand drawn or CAD modeling of cosmetics and basic construction including exterior housing)
3.2 Choose promising materials/processes – hardware/software systems
3.3 Obtain samples/hardware systems – preliminary part/process/manufacturer quotations
3.4 Generate comprehensive product system concept
3.5 Determine the production feasibility/cost analysis
3.0 DELIVERABLES: Primary system/part component layouts, materials & process selections. Establish business feasibility (estimated tooling, piece price & materials costs), 8-1/2 x 11 document. * Limited or Full Feasibility Study?

MILESTONE 2    Phases 4 – 5 – 6


4.1 Critical analysis of all pertinent data/design concepts
4.2 Evaluate user interface & environmental concerns
4.3 Generate most promising concepts
4.4 Evaluate production concern with engineering
4.0 DELIVERABLES: Primary “concept” color renderings (2 -5) & scale layouts (2D Development)


5.1 Generate base shell and internal components 3D/ CAD geometry development – establish base volume form/styling envelope – review with engineering/manufacturing (no drafts or internal details)
5.2 Thorough analysis of all aspects of selected design and production issues
5.3 Cost analysis of final production design approach
5.4 Appearance and/or Functional (SLA) model of final design
5.5 Contact production support/suppliers for technical feedback
5.6 Review final design with users to gain user focus feedback
5.7 Proof of soundness of all physical aspects of manufacturing , production design
5.0 DELIVERABLES: Design Control Drawings/Modeling Package / User Interface and Production Design Intent, Color Renderings/Dimensioned Drawings/Material & Color samples

PHASE 6.0 3D CAD CAE CAM DEVELOPMENT- Virtual Model & Functional Test Models

6.1 All components of system are specified
6.2 Establish final materials/production processes
6.3 Complete base ProE virtual model 3D – package (with draft and rounds)
6.3 Build prototype model (SLA) of final design
6.5 Project team evaluates total product design
6.6 Complete production design revisions/ modeling form adjustment
6.0 DELIVERABLES: Complete ProE virtual model/2D documentation

MILESTONE 3 Phases 7 – 8 – 9

PHASE 7.0 PROTOTYPE (from ProE/CAD model files)

7.1 Final prototype design – ProE Modeling files & drawings to model makers, machine and rapid prototype associates.
7.2 Pre-Production design overview
7.3 Final costing of system components
7.0 DELIVERABLES: Complete Prototype model.


8.1 Assemble final drawings/manufacturer bid package
8.2 Review and select desired contract manufacturers
8.3 Update design to meet manufacturer tooling and production requirements
(requested tooling/design changes as necessary)
8.4 Rapid Prototyping – Pre-Production Model Confirms final design – Focus Review (Soft tooling)
8.5 Assemble Final Product Design Tooling and Manufacturer final drawing package/files
8.0 DELIVERABLES: Preproduction Design /ProE model. & Bid Results


9.1 Release/Award final drawings manufacturer package
9.2 Tooling procurement
9.3 Tooling /testing runs – pilot parts
9.4 Assemble production assembly line
9.5 Initial production part product performance review
9.0 DELIVERABLES: Preproduction Prototype – base manufacturing assembly line


BACK TO THE TOP  Strategic Development Process

BACK TO  Strategic Development Process Overview

REQUEST A QUOTATION  Contact: (770) 277-7097 with any questions.

You cannot fully conquer kingdoms until you have conquered yourself.  Leaders must learn how to master themselves and their environment.”   by Akinremi David Oladipupo – Nigeria 2008

Request A Quotation

All projects are quoted on an individual, per project basis. Get your quote today!

Strategic Development

A proven approach to prototype design and new product development. Learn More.

Get Started

It all starts with mutual valued relationships and easy steps. Get started today!

Latest ProjectS

  • View All
Fendo Golf Club Cleaner

Fendo Golf Club Cleaner

WhiteLight Design and Product Quickstart are proud to present the Industrial Design, new product launch working with FENDO and the innovative gold club 2 – sided, wet/dry Brush Cleaner.   The…

Ceiling & Fan Cleaner

Ceiling & Fan Cleaner

    Photos courtesy of VacTwins, LLC VacTwins (TM) Textured Ceiling & Ceiling Fan Cleaner. Comes with a 10” extension so no more ladders or chairs.  Attach to your vacuum…

Hang10 Tree Stand

Hang10 Tree Stand

Hang10 Treestand.  Working closely with the Client team the design intent was to develop patentable features for a climbing deer tree stand, to include enlarged platform space with patented leveling…

Hangen_Hard Hat Caddy

Hangen_Hard Hat Caddy

WhiteLight Design is proud to hang our hats on the Industrial Design of the Hangen – Hard Hat Caddy.  Created to offer protection, mobility, and convenient transportation of your personal…

Celebration Light 30 Years

Celebration Light 30 Years

SummaryEvent ​Celebration Light Location ​ Cornerstone Coworking , 279 W. Crogan Street Lawrenceville 30046 ,Lawrenceville Downtown,GA-30043 Starting on Dec 10Ending on Dec 11Description Dec 10, 6-10:00 PM Dec 11, 10AM…

LVL ShaveCo Neck Groomer

LVL ShaveCo Neck Groomer

We are proud to present the LVL Neck Groomer Industrial Design, new product launch success.  We worked closely with the Client team to help sharpen the mock-up neck shaver vision into…

Satellite Communication Tower

Satellite Communication Tower

This Industrial Design development program worked with a U.S. approved military contractor involving the development of a new Satellite Modem Communications Station Tower and trade show prototype.  The goal was…

Auto Vent Air Freshener

Auto Vent Air Freshener

The AUTO VENT CLIP triangular shape and floating air bubble vent features won to be displayed on the main vent! 

Request Quote

We are Professional


We are strategically dedicated to excelling in design engineering, invention development, innovation and commercialization.

We are Trusted

Team Members

At WhiteLight Design, gaining your confidence and trust that we are qualified and committed to your business objectives and goals is our primary focus.

We are Expert


From product idea invention to concept to innovation to prototype to market launch, we deliver rapid results.


Hi Willis,  Wow ! Looks great !  Also heard from parent attorney and it looks like patent in going through. Great job – really like it ! Exceeded expectations and…

Anthony Trantham-Inventor

Hi Willis,  I hope you’ve been well! I received your Christmas card and invitation to the gallery. I hope it was a success! I would’ve liked to attend but was…
Nick Mahlberg_Inventor

Nick Mahlberg_Inventor

The Hamilton SMART Washer & Dryer.  I appreciate the work you did for me on the animation. It has brought to life my invention and your work was very professional. …

Frederick Hamilton – Inventor

Willis is a pleasure to work with. For anyone with an idea that wants to make sure their designer has the quality of their product in mind when turning it…
Phil Lucchese – Inventor

Phil Lucchese – Inventor

Hello Willis,  I am happy with everything.  It is all real good. You did a super job rapidly creating a fantastic design from my sketches and phone calls.  Hopefully my…

Mike Hinnebusch – Inventor

- Desmond Travers, LLC
Thank you for your quick and excellent work on the project. The specifics are great and should perform what they were intended to do. The color representation is great. You…

Jerry Phillips

- Entrepreneur
I am very pleased with your output. Your creativity and professionalism have impressed me. Mr. Scott Sharrer President DSR Enterprises, Inc.

Mr. Scott Sharrer

- DSR Enterprises, Inc.
I hope you’re doing well. Regarding your inquiry for a set of engineering drawings of your invention, I contacted a company that I’ve worked with over the years. Willis Whiteside,…

Mark J Sampson

I can’t thank you enough for the outstanding quality of your company’s work and your willingness to bend over backward to make the changes we made and to beat the…

Mr. Mark Hyland

- Coca-Cola Enterprises – Bottling Companies
I was very pleased with your service and feel that you have very valuable and creative ideas. I plan to utilize your services in later phases of my current venture…

Mr. Brian Betkowski

- Papa Bert, Inc, Ventures
What sets Willis apart from his peers is that he possesses that rare combination of prolific creativity, high level professionalism and committed listening which has earned him a reputation of…

Ms. Mary Anne Ritter

- Design Box
BioLab™ Corporation is buoyant and bubbling with delight in the presentation of their new products in 2013.  WhiteLight Design contributed Creative Services for concurrent design programs for two new innovative…

Mr. Brian Holliday

- BioLab Director of Marketing

Our experience with Willis and his team has been excellent.

Our experience with Willis and his team has been excellent. We had looked all over the country for the right person to help us develop our prototype.
Mr. Daniel Boyd

Mr. Daniel Boyd

- Remembering a Lifetime

Sincere thanks to Willis and his team for inspiring us all and truly being the “White Light” at the end of what can be an awfully dark tunnel.

To Whom It May Concern, When I first stumbled upon WhiteLight Design I was disillusioned as a private inventor. Before I met Willis Whiteside and his team I was ready to throw in the towel and concede to the fact that in order to be a true innovator one must either be part of a large corporation or independently wealthy.

Mr. Dave Rettig

- D3 Innovations


(770) 277-7097


2070 Hunters Trail Dr., Lawrenceville, GA 30043


9:00am to 5:00pm

Click To Call!