(770) 277-7097

Ethics Policy

WhiteLight Design is a long standing, professional member of IDSA (1992) which stands behind the policies and practices of IDSA. These principles ground and allow WhiteLight Design to reach for the stars with confidence, be socially and environmentally responsible, and lets our clients put their faith in us. The following is the IDSA policy “Ecological Design Practice & Principles” and philosophy we practice:

Ecological Design Practice & Principles Based on IDSA Policy Manual 15 Revised June 2009

IDSA recommends using eco-design strategies appropriate to the product by: reducing overall material content and increase the percentage of recycled material in products; reducing energy consumption of products that use energy; specifying sustainably grown materials when using wood or agricultural materials; designing disposable products or products that wear out to be more durable and precious; eliminating unused or unnecessary product features; designing continuously transported products for minimal weight; designing for fast, economical disassembly of major components prior to recycling, and; designing products so that toxic components (electronics, etc.) are easily removed prior to recycling.

IDSA recommends comprehensive environmental assessment by: considering all of the ecological impacts from all of the components in the products over its entire life cycle, including extraction of materials from nature, conversion of materials into products, product use, disposal or recycling and transport between these phases; considering all ecological impacts including global warming, acid rain, smog, habitat damage, human toxicity, water pollution, cancer causing potential, ozone layer depletion and resource depletion; striving to reduce the largest ecological impacts, and; conducting a life cycle impact assessment to comprehensively identify opportunities for improving ecological performance.

IDSA encourages new business models and effective communication by: supporting product ‘take back’ systems that enable product up-grading and material recycling; leasing the product or selling the service of the product to improve long-term performance and end-of life product collection; communicating the sound business value of being ecologically responsible to clients and commissioners; Discussing market opportunities for meeting basic needs and reducing consumption, and; presenting superior product quality claims (‘energy saving’, ‘contains less toxic waste’, etc.) along with other performance features.

IDSA recognizes the following ecological design principles: Human society and the biosphere are interdependent. Nature can survive without humanity but society is dependent on the biosphere for crucial services. Society’s systematic destruction of the biosphere threatens nature’s health and its capacity to sustain human society; our biosphere requires protection on several levels. Destructive substances from the Earth’s interior must not accumulate in the biosphere (toxic metals, CO2 from fossil fuels, etc.). Persistent synthetic substances must not be allowed to accumulate in the biosphere (PCBs, CFCs, radioactive isotopes). The Earth’s major habitats, productive natural cycles and biological diversity must not be destroyed.

Enabling people in all societies to meet their basic needs is needed to slow population growth and to protect habitats. Fair and efficient use of resources can enable all people access to water, food, shelter, basic health care and education. Environmentally friendly technologies can be developed to both meet basic needs in less industrialized societies and to reduce resource consumption in more industrialized societies.


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We are Professional


We are strategically dedicated to excelling in design engineering, invention development, innovation and commercialization.

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Team Members

At WhiteLight Design, gaining your confidence and trust that we are qualified and committed to your business objectives and goals is our primary focus.

We are Expert


From product idea invention to concept to innovation to prototype to market launch, we deliver rapid results.


WhiteLight Design is a fabulous company. They took good care of ideas and gave vaulabe advice. All of my future projects I feel totally safe working with Mr. Willis. Ken…

Ken Brown

Hi Willis,  Wow ! Looks great !  Also heard from parent attorney and it looks like patent in going through. Great job – really like it ! Exceeded expectations and…

Anthony Trantham-Inventor

Hi Willis,  I hope you’ve been well! I received your Christmas card and invitation to the gallery. I hope it was a success! I would’ve liked to attend but was…
Nick Mahlberg_Inventor

Nick Mahlberg_Inventor

The Hamilton SMART Washer & Dryer.  I appreciate the work you did for me on the animation. It has brought to life my invention and your work was very professional. …

Frederick Hamilton – Inventor

Willis is a pleasure to work with. For anyone with an idea that wants to make sure their designer has the quality of their product in mind when turning it…
Phil Lucchese – Inventor

Phil Lucchese – Inventor

Hello Willis,  I am happy with everything.  It is all real good. You did a super job rapidly creating a fantastic design from my sketches and phone calls.  Hopefully my…

Mike Hinnebusch – Inventor

- Desmond Travers, LLC
Thank you for your quick and excellent work on the project. The specifics are great and should perform what they were intended to do. The color representation is great. You…

Jerry Phillips

- Entrepreneur
I am very pleased with your output. Your creativity and professionalism have impressed me. Mr. Scott Sharrer President DSR Enterprises, Inc.

Mr. Scott Sharrer

- DSR Enterprises, Inc.
I hope you’re doing well. Regarding your inquiry for a set of engineering drawings of your invention, I contacted a company that I’ve worked with over the years. Willis Whiteside,…

Mark J Sampson

I can’t thank you enough for the outstanding quality of your company’s work and your willingness to bend over backward to make the changes we made and to beat the…

Mr. Mark Hyland

- Coca-Cola Enterprises – Bottling Companies
I was very pleased with your service and feel that you have very valuable and creative ideas. I plan to utilize your services in later phases of my current venture…

Mr. Brian Betkowski

- Papa Bert, Inc, Ventures
What sets Willis apart from his peers is that he possesses that rare combination of prolific creativity, high level professionalism and committed listening which has earned him a reputation of…

Ms. Mary Anne Ritter

- Design Box
BioLab™ Corporation is buoyant and bubbling with delight in the presentation of their new products in 2013.  WhiteLight Design contributed Creative Services for concurrent design programs for two new innovative…

Mr. Brian Holliday

- BioLab Director of Marketing

Our experience with Willis and his team has been excellent.

Our experience with Willis and his team has been excellent. We had looked all over the country for the right person to help us develop our prototype.
Mr. Daniel Boyd

Mr. Daniel Boyd

- Remembering a Lifetime

Sincere thanks to Willis and his team for inspiring us all and truly being the “White Light” at the end of what can be an awfully dark tunnel.

To Whom It May Concern, When I first stumbled upon WhiteLight Design I was disillusioned as a private inventor. Before I met Willis Whiteside and his team I was ready to throw in the towel and concede to the fact that in order to be a true innovator one must either be part of a large corporation or independently wealthy.

Mr. Dave Rettig

- D3 Innovations


(770) 277-7097


2070 Hunters Trail Dr., Lawrenceville, GA 30043


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