Strategic Development Process
The Strategic Development Process (SDP) is why you invest in an Industrial Designer and the WhiteLight Design new product development and prototype team. The qualifications, 15+ years team experience and a methodology based on a Masters level approach and hundreds of delivered solutions contributing to company profits. An example and the reward is sometimes very touching with thousands of units still out there that we contributed too, still saving babies lives today (See Infusion Light). When Innovation, “Do it right the first time”, tooling, piece price costs and Award Winner are at the top of your list then the WD team, combined with the SDP is a road map to success.
Share your goals, objectives and available information and we will quickly blaze a SDP phased trail that may be prototyped in days. Inventors, provisional patents, Proof of Concept and Functional Models or Prototypes are welecomed and usually step one. Email or call ( 770) 277-7097 and we will work with you to pin point your position and propose an investment in a partnerhip, with proven professional in product development. With everyone on board committed to the same end goals, the SDP can lead you to your Manufacturing and Branding success. If you want to learn more read on…
The Strategic Development Process process is broken down into 3 primary approval milestones and 9 phases of invention or new product development. Your project may be very simple and you may not require all of the outlined phases and tasks, but the outlined sub tasks should all be given due consideration. WhiteLight Design recommends following this general SDP master plan to organize resources and develop any new product development program. Under engineering, reverse engineering and underestimating time, resources and complexity are often Inventor an Entrepreneur miscalculations. Let our professional team work with you to give a level of confidence to anticipate the worst, plan for the best and launch your dreams, to scale a product market. We will help determine what your needs are and quote accordingly. Typical new product development time frame, Milestones 1-3, 3-6 months. Below is the comprehensive overview to consider for a typical product development Strategic Development Process or Master Plan:
MILESTONES 1 -4 Phases 1 -12
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MILESTONE 1 Phases 1 – 2 – 3
PHASE 1.0 RESEARCH & ANALYSIS – Design Protocol
1.1 Specify total product system (product line), design problem
1.2 Review – Engineering Analysis (Design Specifications)
1.3 Review – Market Analysis (Marketing Objectives/User Centered Design)
(Conduct limited field/user/buyer/point of sale observation, get user feedback)
1.4 Conduct patent review/analysis (limited search or full search) – by WD or Client
1.5 Regulatory and industry standards review (International – if required)
1.6 Identify each customer between design and the end user and identify their requirements (requirements of corporate design, branding image and the end user)
1.7 Written definition of the product design and development criteria and protocol
1.0 DELIVERABLES: A written review/summary of the research and analysis work. Use this data to define areas of concentration and design protocol. Team to select the primary marketing and functional design “concept” direction (design, engineering & marketing)
PHASE 2.0 CONCEPTUAL DEVELOPMENT
2.1 Recognition of product requirements (review written development criteria)
2.2 Define primary “design” concept (material/process & production design technology opportunities)
2.3 Schematic/functional design (Scale layouts/functional modeling/testing)
2.4 Research potential suppliers, materials, production techniques
2.5 Generate preliminary concepts – b/w layouts/sketches/drawings
2.0 DELIVERABLES: Review and Approve Primary “concept” sketches/ layouts & mock-ups. Initial Part/Material /Process Review
PHASE 3.0 DESIGN DEVELOPMENT & FEASIBILITY*
3.1 Generate production design concepts (Hand drawn or CAD modeling of cosmetics and basic construction including exterior housing)
3.2 Choose promising materials/processes – hardware/software systems
3.3 Obtain samples/hardware systems – preliminary part/process/manufacturer quotations
3.4 Generate comprehensive product system concept
3.5 Determine the production feasibility/cost analysis
3.0 DELIVERABLES: Primary system/part component layouts, materials & process selections. Establish business feasibility (estimated tooling, piece price & materials costs), 8-1/2 x 11 document. * Limited or Full Feasibility Study?
MILESTONE 2 Phases 4 – 5 – 6
PHASE 4. DESIGN DEVELOPMENT
4.1 Critical analysis of all pertinent data/design concepts
4.2 Evaluate user interface & environmental concerns
4.3 Generate most promising concepts
4.4 Evaluate production concern with engineering
4.0 DELIVERABLES: Primary “concept” color renderings (2 -5) & scale layouts (2D Development)
PHASE 5.0 FINAL DEVELOPMENT – DESIGN CONTROL 3D / MODELING
5.1 Generate base shell and internal components 3D/ CAD geometry development – establish base volume form/styling envelope – review with engineering/manufacturing (no drafts or internal details)
5.2 Thorough analysis of all aspects of selected design and production issues
5.3 Cost analysis of final production design approach
5.4 Appearance and/or Functional (SLA) model of final design
5.5 Contact production support/suppliers for technical feedback
5.6 Review final design with users to gain user focus feedback
5.7 Proof of soundness of all physical aspects of manufacturing , production design
5.0 DELIVERABLES: Design Control Drawings/Modeling Package / User Interface and Production Design Intent, Color Renderings/Dimensioned Drawings/Material & Color samples
PHASE 6.0 3D CAD CAE CAM DEVELOPMENT- Virtual Model & Functional Test Models
6.1 All components of system are specified
6.2 Establish final materials/production processes
6.3 Complete base ProE virtual model 3D – package (with draft and rounds)
6.3 Build prototype model (SLA) of final design
6.5 Project team evaluates total product design
6.6 Complete production design revisions/ modeling form adjustment
6.0 DELIVERABLES: Complete ProE virtual model/2D documentation
MILESTONE 3 Phases 7 – 8 - 9
PHASE 7.0 PROTOTYPE (from ProE/CAD model files)
7.1 Final prototype design – ProE Modeling files & drawings to model makers, machine and rapid prototype associates.
7.2 Pre-Production design overview
7.3 Final costing of system components
7.0 DELIVERABLES: Complete Prototype model.
PHASE 8.0 PRE-PRODUCTION DESIGN
8.1 Assemble final drawings/manufacturer bid package
8.2 Review and select desired contract manufacturers
8.3 Update design to meet manufacturer tooling and production requirements
(requested tooling/design changes as necessary)
8.4 Rapid Prototyping – Pre-Production Model Confirms final design – Focus Review (Soft tooling)
8.5 Assemble Final Product Design Tooling and Manufacturer final drawing package/files
8.0 DELIVERABLES: Preproduction Design /ProE model. & Bid Results
PHASE 9.0 PRE-PRODUCTION LAUNCH
9.1 Release/Award final drawings manufacturer package
9.2 Tooling procurement
9.3 Tooling /testing runs – pilot parts
9.4 Assemble production assembly line
9.5 Initial production part product performance review
9.0 DELIVERABLES: Preproduction Prototype – base manufacturing assembly line
MILESTONE 4 Phases 10 – 11 - 12
shown for production startup level progress
PHASE 10.0 FINAL PRODUCTION DEVELOPMENT START-UP
10.1 Assemble/update final drawings/manufacturer bid package
10.2 Select desired contract manufacturer(s)
10.3 Update design as necessary to meet manufacturer tooling and production requirements (requested tooling/design changes as necessary)
10.4 Release Tooling program
10.5 Order OEM components/PC Boards
10.6 Confirm Assembly design – all components delivery/scheduling
10.0 DELIVERABLES: Final Production Design /ProE model. with tooling change requests. Consulting & Troubleshooting.
PHASE 11.0 PRODUCTION START-UP
11.1 Release/Award final drawings manufacturer package
11.2 Final production tooling procurement
11.3 Tooling / testing runs – pilot parts
11.4 Assemble production assembly line
11.5 Initial production part product performance review
11.0 DELIVERABLES: Production First Line articles. Consulting & Troubleshooting. Quality Review.
PHASE 12. PRODUCTION LAUNCH
12.0 DELIVERABLES: Production Consulting & Troubleshooting. Quality Review.
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Establishing trust
Meeting the Team
View our Mission
See our Awards
The Strategic Development Process
President: Mr. Willis Whiteside willis@whitelightdesign.com
Engineering / CAD: Mr. Vlad Moise vlad@whitelightdesign.com
3D Modelmaking & Prototype : Mr. Scott Stewart scott@whitelightdesign.com
Product Development Consultation Inquiries: inquiry@whitelightdesign.com
General Questions: Ms. Debbie Whiteside debbie@whitelightdesign.com
REQUEST A QUOTATION Contact: (770) 277-7097 with any questions.
