By: Willis Whiteside, M.S., IDSA, SPE, SME, HFES
Issue 120101 1st / 2nd Quarter 2012
If you are intent on bringing a new product to the market, there are many reasons you should desire to use an Industrial Designer. From execution of your Design to Prototypes, Industrial Design is about mass production and most importantly Design for the end users that creates desire for your product and new sales. Designers call it, shelf appeal. Marketers call it emotional branding. Electing to work with an Industrial Design firm is mainly about managing Read More »
By: Willis Whiteside, M.S., IDSA, SPE, SME, HFES
Issue 110601 3rd / 4th Quarter 2011
We entered the year of 2011 with our sights high and with stars on the horizon. As we progressed into the year the power and confidence seemed to fade. After years of working with Inventors and successful Entrepreneurs, I believe that there are virtues to consider and that the formula for a successful new product venture must start at the roots of the problem statement. The inventor of today must have a sense of humility and solid Read More »