PACKAGING DESIGN PORTFOLIO
Creating custom bottle design is a blow molding application. The User-Product Interface, Human Factors of grip and handling considering the physical relationship from store shelf to landfill. Below are a few examples of our Bottle Design Portfolio Contact us with any questions.
Branding is about the connecting with the customer on a personal level. Aiming for that moment that the customer makes a past or future connection and makes the sell. The product design and package must serve many roles. It must communicate the purpose and put the User in a place of feeling good about the product or purpose it serves. The package must function as protection of the product to insure quality delivery and in retail serve as a functional information billboard. Branding or packaging design is the launching point for creating the vision of product interest and sales. The semantics of form follows function must dominate the physical package, as well as the merchandizing grouping, must operate to deliver and communicate one cohesive message. Packaging design must compliment the design, form and appearance of the product. The branding program with the packaging system design purpose is effectively, clearly communicate the purpose and intent. Packages that jump off the shelf!
From assembly line to box
From assembly line to box, from box to pallet to shipping container, to the store shelf, a branding system must be a well structured multi-channel program. The changes in paper, plastics and packaging technologies call for experience and expertise to minimize size and the expense of implementing packaging designs. We believe in precise planning and focus testing the most promising concepts. Every product design must meet rigorous testing and regulatory standards. A brand package must protect the product, withstand hazardous transport distributors, rough handling and adverse storage conditions and ultimately entice customers to pick up the product and purchase it. With the cost of retail space at a premium, standardized container sizes have put the push on creative and smaller package systems.
Branding has a single source.
When it comes to branding the package is the centerpiece. All originating from the Corporate identity, and Corporate trademark and created “Brand”. Other elements of the branding program include: Identity Design, Advertising slogan development, Logos, Trademarks, Corporate stationary, letterhead, business envelope, internal communications, forms, sales flyers, brochures, Point of Purchase (POP), merchandising, counter display, vehicle graphics, corporate uniforms, Corporate manual, Service manual, Product manual, product family packaging system, shipping containers, retail packaging, and sales displays. WhiteLight Design’s branding packaging services include all types of materials and materials – packaging applications from a single source. Questions contact us