TRUCK AUTOMOTIVE ACCESSORIES
LUND LOOK ’05
Automotive Accessories Series
Conceptual Development – Product Integration
Winning the bid over several design firms, WD worked with the Lund International’s Marketing and Engineering teams to provide vehicle after market product accessories, conceptual development for a new Lund Look ’05. The objective was to provide an integrated product system look or “styling” incorporating the outlined (7) major truck automotive image accessory categories including: Visors, Running Boards, Grill Inserts, Cab Fairings, Tailmates, Wings and Cargo Management. Delivery include a series of 40 themed concept sketches followed by 6 final color rendering proposals. Based on WD blue sky conceptual design effort, the Lund Marketing team picked several of the proposed product concepts and the Client’s engineering team delivered the NEW LOOK 2005 accessory series to market in 9 months.
https://www.lundlook.com/lund_truck.aspx
COPYRIGHT 2005 WhiteLight Design, Inc. and Lund International Corporation All Rights Reserved
Industrial Design – new product development is about solving problems. From pencil thumbnail sketches to 3D CAD color renderings the design process is about visualizing the possible solutions or design to meet the physical requirements. Industrial design embraces semantics and keep it simple with the use of figure ground presentations, 3D CAD, product engineering and rapid prototyping. The 3D CAD – shop drawings with all the dimensions needed is the key to working from paper to fully assembled prototype. The team has invested in a rapid printed prototype shop to complement the full prototype shop. New materials and production technologies are used to meet the product materials and performance demands. Our Designers look for the highest quality possible with sincere commitment to performance and human factors friendly solutions that compliments the environment. WhiteLight Design uses industrial design and product design engineering to create efficient and elegant product design and manufacturing solutions. From plastic to metal to aluminum to titanium, metal to plastic conversion our engineers work to model up the invention from the patent. If you and company are looking for product design give the shop a ring.