LIP SHIELD
WhiteLight worked with Mr. Guy Johnson and the LipShield launch team provided full industrial design and prototyping, product development. It started with sports insight idea and a cardboard mockup, invention dream delivered as a full game launch patented product. The inspiration was coaching privacy and or lip reading in competitive sports.
Product Solution – Prototype
The sculpted lightweight foam Lip Shield provides protection of your lips and the headset communication device from front and side angled lip readers. Designed to fit most headsets it also helps eliminate background noise and effectively blocks wind interference. Also serves as a source of warmth for coaches mouth in colder climates. Lip Shield is available in standard colors and ultra lightweight so that you won’t even know it’s there. Lip Shield provides hands free, clearer more protected communication between coaches, coordinators, staff, and players, administrative coaches, owners or any related assigned person to work with or for a team; i.e. football, soccer, rugby, etc.
Advertising Investments
Professional sports television events frequently focus on the head coaches and close facial head shots. The benefit is On-Field advertising and marketing opportunities. The primary benefit is advertising exposure on the coaches or supporting coaches or staff Lip Shield displays your company or team’s logo on the front of the mouthpiece for advertisement exposure.
Venture Investment
WhiteLightDesign elected to invest extra time and efforts to help launch the product to be part of the Lip Shield management team.
Current Coaching Practices
Coaches currently use their hands or play-cards or E-Pads to protect play calling when speaking into the headset microphone. Waving the play-card or pad also requires hand movement and facial obstruction while play cards can be viewed with binoculars.