BRANDING PORTFOLIO
Branding is Everything!
Branding is everything about promoting your company, trademark and product all designed on purpose. Your corporate branding portfolio is a primary focus of all our Design work including Industrial Design applied to the business marketing and sales strategy.
Need Product Branding
If you need product development, start thinking Branding! The goal is to unify the whole branding portfolio, complimented by the graphic design, logo or trademark, product industrial design packaging, display and merchandising design or the consumer experience into a consistent and memorable corporate branding program. Contact us to help you design, prototype, brand and promote your product and company! It all starts with the concept !!!
J-B Weld for a prime example of a branding portfolio of trademark products, packaging and See https://whitelightdesign.com/project/j-b-weld-wood-restore/ or Visit: https://www.jbweld.com/
Connecting with the Customer
Branding is about the connecting with the customer on a personal level. Aiming for that moment that the customer makes a past or future connection and makes the purchase. The product design and package must serve many roles. It must communicate the purpose and put the User in a place of feeling good about the product or purpose it serves. The package must function as protection of the product to insure quality delivery and in retail serve as a functional information billboard. Branding or packaging design is the launching point for creating the vision of product interest and sales. The semantics of form follows function must dominate the physical package, as well as the merchandizing grouping, must operate to deliver and communicate one cohesive message. Packaging design must compliment the design, form and appearance of the product. The branding program with the logo trademark and packaging system design purpose is to effectively, clearly communicate the purpose and intent. We work with you for Product Design, branding packages and displays that that jump off the shelf!
Assembly line to box
From assembly line to box, from box to pallet to shipping container, to the store shelf, a branding system must be a well structured multi-channel program. The changes in paper, plastics and packaging technologies call for experience and expertise to minimize size and the expense of implementing packaging designs. We believe in precise planning and focus testing the most promising concepts. Every product and package design must meet rigorous testing and regulatory standards. A brand package must protect the product, withstand hazardous transport distributors, rough handling and adverse storage conditions and ultimately entice customers to pick up the product and purchase it. With the cost of retail space at a premium, standardized container sizes have put the push on creative and smaller package systems.
When it comes to branding the logo – trademark is the centerpiece. All originating from the Corporate identity, color schemes and the created Brand experience. Other elements of the branding program include: Web Identity Design, Advertising slogan development, Corporate stationary, letterhead, business envelope, internal communications, forms, sales flyers, brochures, Point of Purchase (POP), merchandising, counter display, vehicle graphics, corporate uniforms, Corporate manual, Service manual, Product manual, product family packaging system, shipping containers, retail packaging, and sales displays. WhiteLight Design’s branding services include all types of materials and materials – for any packaging application. Questions contact us