BRANDING LOGO - TRADEMARK
Creating custom logo or trademark is usually a first step for branding a product. Contact us with any questions.
Branding trademark and logos are about connecting with the customer the purpose or problem the product or company solves. Aiming for that moment that the customer makes a past or future connection and makes the logo or trademark communicate it’s purpose. The product design and package logo design must serve many roles. It must communicate the purpose and put the User in a place of feeling good about the product or purpose it serves as a functional information graphic. Branding or logo design is the launching point for creating the vision of product interest and sales. The semantics of form follows function must dominate the figure ground graphics to deliver and communicate one cohesive message. Packaging design must compliment the design, form and appearance of the product. The branding program with the corporate identity – logo and packaging system design purpose is effectively, clearly communicate the purpose and intent. We aim for logos that jump off the screen!
Communincate 2D to 3D
From 2D to 3D to the store shelf, a corporate branding system must be a well structured to work in multi-channel formats. We believe in precise planning and focus testing the most promising concepts. Every product or corporate logo design must work on very small package or label system.
Branding has a single source.
When it comes to branding the logo or trademark is the centerpiece. All originating from the Corporate identity, and created “Brand”. Other elements of the branding program include: Multi-media Identity Design, Advertising slogan development, internal communications, forms, sales flyers, brochures, Point of Purchase (POP), merchandising, counter display, vehicle graphics, corporate uniforms, Corporate manual, Service manual, Product manual, product family packaging system, shipping containers, retail packaging, and sales displays. WhiteLight Design’s branding and logo development services include all types of materials and materials – packaging applications from a single source. Questions contact us