BRANDING BOTTLE DESIGN PORTFOLIO

Connecting with the Customer
Bottle design is about the connecting with the customer on a personal level.  Aiming for that moment that the customer makes a past or future connection and picks up the package. The product bottle design and package must serve many roles. It must communicate the purpose and put the User in a place of feeling good about the product or purpose it serves.  The package must function as protection of the product to insure quality delivery and in retail serve as a functional information billboard.  Branding or packaging bottle design is the launching point for creating the vision of product interest and sales.  The semantics of form follows function must dominate the physical package, as well as the merchandizing grouping, must operate to deliver and communicate one cohesive message. Packaging design must compliment the design, form and appearance of the product.  The branding program with the packaging system design purpose is effectively, clearly communicate the purpose and intent.  Packages that jump off the shelf!   

Assembly line to drinking
From assembly line to drinking to container box, to pallet to shipping container, to the store shelf, a bottle branding system must be a well structured multi-channel program.  The changes in paper, plastics and packaging technologies call for experience and expertise to minimize size and the expense of implementing bottle packaging and merchandising designs.  Every product or bottle and package design must meet rigorous testing and regulatory standards. A brand package must protect the product, withstand hazardous transport distributors, rough handling and adverse storage conditions and ultimately entice customers to pick up the product and purchase it.  With the cost of retail space at a premium, standardized bottle container sizes have put the push on creative and smaller package systems.

 When it comes to branding the package is the centerpiece. All originating from the Corporate identity, and Corporate trademark and created Brand.  Other elements of the branding program include: Identity Design, Advertising slogan development, Logos, Trademarks, Corporate stationary, letterhead, business envelope, internal communications, forms, sales flyers, brochures, Point of Purchase (POP), merchandising, counter display, vehicle graphics, corporate uniforms, Corporate manual,  Service manual, Product manual, product family packaging system, shipping containers, retail packaging, and sales displays. WhiteLight Design’s branding bottle packaging services include all types of materials and materials – packaging application. Questions contact us