J-B Weld Branding Program

J-B Weld® Branding Program – Menard’s Wood Restore Packaging & Merchandising – Point of Purchase

WhiteLight Design worked closely with the Leadership of J-B Weld in conceiving and putting together a rapidly executed wood restore retail brand presence.  It started with an invitation from Menard’s Corporation of Wisconsin to participate in a contest to win the business category for providing a new line high-quality line of wood adhesive and repair products. The presentation included 9 product package proposals with full mock-up graphics.  J-B Weld solidly won the Mernard’s business – beating out the other big players. This start-up venture was launched and in stores in 9 months including several new premium epoxy products and a new “Wood Restore” trademark which has already formed a bond with the Client.

The products address repairing and restoring rotted wood outside and inside the home. The products are categorized into two-component epoxy adhesives, a two-part clear penetrating epoxy sealer (petrifier), polyester two-part wood putty filler, and a one-part wood hardener sealer. These high-strength wood epoxy materials and liquids are designed specifically for the repair of rotted wood. Since launching, September 2010 the program has proven to be a dynamic presence in Menard’s wood repair and rotted wood restoration market.

Graphic Design work with Ms. Tomi Sapp, Athens, GA