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Strategic Milestones / Phases

1    Phases 1 – 2 – 3   Conceptual Development & Feasibility Analysis*

2    Phases 4 – 5 – 6  Design & Engineering / 3D Development

3    Phases 7 – 8 – 9  Pre-Production Dev. & 3D CAD -Prototype

Strategic Development Process

MILESTONE 1    Phases 1 – 2 – 3

PHASE 1.0 RESEARCH & ANALYSIS – Design Protocol

1.1 Specify total product system (product line), design problem
1.2 Review – Engineering Analysis (Design Specifications)
1.3 Review – Market Analysis (Marketing Objectives/User Centered Design) (Conduct limited field/user/buyer/point of sale observation, get user feedback)
1.4 Conduct patent review/analysis (limited search or full search) – by WD or Client
1.5 Regulatory and industry standards review (International – if required)
1.6 Identify each customer between design and the end user and identify their requirements (requirements of corporate design, branding image and the end user)
1.7 Written definition of the product design and development criteria and protocol
1.0 DELIVERABLES: A written review/summary of the research and analysis work. Use this data to define areas of concentration and design protocol. Team to select the primary marketing and functional design “concept” direction (design, engineering & marketing)

PHASE 2.0 CONCEPTUAL DEVELOPMENT

2.1 Recognition of product requirements (review written development criteria)
2.2 Define primary “design” concept (material/process & production design technology opportunities)
2.3 Schematic/functional design (Scale layouts/functional modeling/testing)
2.4 Research potential suppliers, materials, production techniques
2.5 Generate preliminary concepts – b/w layouts/sketches/drawings
2.0 DELIVERABLES: Review and Approve Primary “concept” sketches/ layouts & mock-ups. Initial Part/Material /Process Review

PHASE 3.0 DESIGN DEVELOPMENT & FEASIBILITY*

3.1 Generate production design concepts (Hand drawn or CAD modeling of cosmetics and basic construction including exterior housing)
3.2 Choose promising materials/processes – hardware/software systems
3.3 Obtain samples/hardware systems – preliminary part/process/manufacturer quotations
3.4 Generate comprehensive product system concept
3.5 Determine the production feasibility/cost analysis
3.0 DELIVERABLES: Primary system/part component layouts, materials & process selections. Establish business feasibility (estimated tooling, piece price & materials costs), 8-1/2 x 11 document. * Limited or Full Feasibility Study?

MILESTONE 2    Phases 4 – 5 – 6

PHASE 4. DESIGN DEVELOPMENT

4.1 Critical analysis of all pertinent data/design concepts
4.2 Evaluate user interface & environmental concerns
4.3 Generate most promising concepts
4.4 Evaluate production concern with engineering
4.0 DELIVERABLES: Primary “concept” color renderings (2 -5) & scale layouts (2D Development)

PHASE 5.0 FINAL DEVELOPMENT – DESIGN CONTROL 3D / MODELING

5.1 Generate base shell and internal components 3D/ CAD geometry development – establish base volume form/styling envelope – review with engineering/manufacturing (no drafts or internal details)
5.2 Thorough analysis of all aspects of selected design and production issues
5.3 Cost analysis of final production design approach
5.4 Appearance and/or Functional (SLA) model of final design
5.5 Contact production support/suppliers for technical feedback
5.6 Review final design with users to gain user focus feedback
5.7 Proof of soundness of all physical aspects of manufacturing , production design
5.0 DELIVERABLES: Design Control Drawings/Modeling Package / User Interface and Production Design Intent, Color Renderings/Dimensioned Drawings/Material & Color samples

PHASE 6.0 3D CAD CAE CAM DEVELOPMENT- Virtual Model & Functional Test Models

6.1 All components of system are specified
6.2 Establish final materials/production processes
6.3 Complete base ProE virtual model 3D – package (with draft and rounds)
6.3 Build prototype model (SLA) of final design
6.5 Project team evaluates total product design
6.6 Complete production design revisions/ modeling form adjustment
6.0 DELIVERABLES: Complete ProE virtual model/2D documentation

MILESTONE 3 Phases 7 – 8 – 9

PHASE 7.0 PROTOTYPE (from ProE/CAD model files)

7.1 Final prototype design – ProE Modeling files & drawings to model makers, machine and rapid prototype associates.
7.2 Pre-Production design overview
7.3 Final costing of system components
7.0 DELIVERABLES: Complete Prototype model.

PHASE 8.0 PRE-PRODUCTION DESIGN

8.1 Assemble final drawings/manufacturer bid package
8.2 Review and select desired contract manufacturers
8.3 Update design to meet manufacturer tooling and production requirements
(requested tooling/design changes as necessary)
8.4 Rapid Prototyping – Pre-Production Model Confirms final design – Focus Review (Soft tooling)
8.5 Assemble Final Product Design Tooling and Manufacturer final drawing package/files
8.0 DELIVERABLES: Preproduction Design /ProE model. & Bid Results

PHASE 9.0 PRE-PRODUCTION LAUNCH

9.1 Release/Award final drawings manufacturer package
9.2 Tooling procurement
9.3 Tooling /testing runs – pilot parts
9.4 Assemble production assembly line
9.5 Initial production part product performance review
9.0 DELIVERABLES: Preproduction Prototype – base manufacturing assembly line

 

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BACK TO  Strategic Development Process Overview

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You cannot fully conquer kingdoms until you have conquered yourself.  Leaders must learn how to master themselves and their environment.”   by Akinremi David Oladipupo – Nigeria 2008

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Testimonials

Hello Willis,  I am happy with everything.  It is all real good. You did a super job rapidly creating a fantastic design from my sketches and phone calls.  Hopefully my…

Mike Hinnebusch

- Desmond Travers, LLC
Thank you for your quick and excellent work on the project. The specifics are great and should perform what they were intended to do. The color representation is great. You…

Jerry Phillips

- Entrepreneur
I am very pleased with your output. Your creativity and professionalism have impressed me. Mr. Scott Sharrer President DSR Enterprises, Inc.

Mr. Scott Sharrer

- DSR Enterprises, Inc.
I hope you’re doing well. Regarding your inquiry for a set of engineering drawings of your invention, I contacted a company that I’ve worked with over the years. Willis Whiteside,…

Mark J Sampson

I can’t thank you enough for the outstanding quality of your company’s work and your willingness to bend over backward to make the changes we made and to beat the…

Mr. Mark Hyland

- Coca-Cola Enterprises – Bottling Companies
I was very pleased with your service and feel that you have very valuable and creative ideas. I plan to utilize your services in later phases of my current venture…

Mr. Brian Betkowski

- Papa Bert, Inc, Ventures
What sets Willis apart from his peers is that he possesses that rare combination of prolific creativity, high level professionalism and committed listening which has earned him a reputation of…

Ms. Mary Anne Ritter

- Design Box
BioLab™ Corporation is buoyant and bubbling with delight in the presentation of their new products in 2013.  WhiteLight Design contributed Creative Services for concurrent design programs for two new innovative…

Mr. Brian Holliday

- BioLab Director of Marketing

Our experience with Willis and his team has been excellent.

Our experience with Willis and his team has been excellent. We had looked all over the country for the right person to help us develop our prototype.
Mr. Daniel Boyd

Mr. Daniel Boyd

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Sincere thanks to Willis and his team for inspiring us all and truly being the “White Light” at the end of what can be an awfully dark tunnel.

To Whom It May Concern, When I first stumbled upon WhiteLight Design I was disillusioned as a private inventor. Before I met Willis Whiteside and his team I was ready to throw in the towel and concede to the fact that in order to be a true innovator one must either be part of a large corporation or independently wealthy.

Mr. Dave Rettig

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