PROJECT: Integrated Automotive Accessories
LUND LOOK ’05
Automotive Accessories Series
Conceptual Development – Product Integration
Winning the bid over several design firms, WD worked with the Lund International’s Marketing and Engineering teams to provide vehicle after market product accessories, conceptual development for a new Lund Look ’05. The objective was to provide an integrated product system look or “styling” incorporating the outlined (7) major truck automotive image accessory categories including: Visors, Running Boards, Grill Inserts, Cab Fairings, Tailmates, Wings and Cargo Management. Delivery include a series of 40 themed concept sketches followed by 6 final color rendering proposals. Based on WD blue sky conceptual design effort, the Lund Marketing team picked several of the proposed product concepts and the Client’s engineering team delivered the NEW LOOK 2005 accessory series to market in 9 months.
COPYRIGHT 2005 WhiteLight Design, Inc. and Lund International Corporation All Rights Reserved
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