The Enlightener Only Action Counts _060101

By: Willis Whiteside, M.S., IDSA

Issue 060601 1st/2nd Quarter 2006

Only Action Counts

When faced with the challenge of building a business, the leader must be both visionary, manager and doer.   I know we all feel that we are the only one that can really get the job done to the quality cost effectiveness and consciousness to detail we demand. We start by clearing off the desk and clearing our minds of clutter. You need to stay organized with all back-up references ready and waiting to jump into action. We suggest always starting your day with a short reflection on spirit and a sense of gratitude for what you already have and then concentrating on your business plan(s) and immediate goals. Remember to keep a perspective on relationships, family and social comments. The challenge is to be able to focus on the tasks at hand while making sure you can break away for those short but important significant others and family obligations. Try to review the day, week month and yearly goals. Then review up and coming project demands. This short reflection time helps keep the days efforts and results in tune with the master plan.

Of course, we always recommend working from a well organized and tasked out daily planner and well written business plan. But even working from a good plan does not make the challenge of figuring out what to do next any easier. Working from a prioritized task list makes it easy. The key is the thought that goes into the deciding which task are the top 10 percent. We find that we can work days on a design concept presentation and put tons of time and thought into the results, but find that at the end of the session, it comes down to 1 – 2 ideas that really are good enough or the best approach to proceed with. So it seems that all that work was in vain. We could of sketched that idea down in 2 minutes. That 1 idea is worth the value of all the fees we receive. You must go down the path to see the turn.

Those single ideas are worth millions to us as a business and hopefully millions more for our Clients. The funny thing is all that work usually comes down to just one drawing and 2 minute blurb in the end. The lesson we have learned it is the quality of the thought not the quantity. This is the Enlightened path. It is realizing that the person or business that is making millions is not working any longer or harder than you. Then what is the difference. The difference is the quality of thought planned organization of all working for the whole and that divine inspiration which has helped that person find a winning formula which has delivered success in money and results.

The success is based on many factors including individual leadership, money investment, task management, customer response and the social environment. The business plan will account for all of these issues, but the insight is the ability to focus the results into the most impact for the effort. Working harder is not necessarily working better. The power of an idea is the spark of the result but the medium is action. But the knowledge to deliver a result is usually based on proven business experience. Why do you think we pay CEO’s such outrageous salaries. It is because we believe they can deliver million in return based on there ability to focus the companies efforts into profits.

Focus your thoughts on that one result that will make a difference daily and the larger business world will respond. Recognize the power of cutting through the pile of mis-information and your brilliant ideas to choosing the path of thought and actions which focus your real power.

The empowerment slogan for the year: “If you think you can, or you think you can’t….you’re probably right”.   Henry Ford

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