Silky Swim™ Goodbye Dry! WhiteLight Design provided packaging development of a custom bottle for a new swimming pool maintenance product. The objective was to create a package that brands the product as an upscale, cosmetic type quality water treatment. Working with the technology, marketing and fulfillment teams, numerous rounds of concepts were explored leading to 3D mock-ups and a final CAD model for manufacturing. The solution focused on maximizing the merchandizing label presentation, human factors and semantics of liquid bottle design in the indoor/outdoor pool environment. The geometry included an edge profile for easy tilt and pouring of measured amounts of product, combined with an ergonomic handle grip for the ease of carrying and pouring tasks. The bottle design was topped off with a color matched safety cap, complimented with subtle sculpted ripple waves.