Design for Desires
Issue 120101 1st / 2nd Quarter 2012
If you are intent on bringing a new product to the market, there are many reasons you should desire to use an Industrial Designer. From execution of your Design to Prototypes, Industrial Design is about mass production and most importantly Design for the end users that creates desire for your product and new sales. Designers call it, shelf appeal. Marketers call it emotional branding. Electing to work with an Industrial Design firm is mainly about managing Read More »
Design
Issue 110601 3rd / 4th Quarter 2011
We entered the year of 2011 with our sights high and with stars on the horizon. As we progressed into the year the power and confidence seemed to fade. After years of working with Inventors and successful Entrepreneurs, I believe that there are virtues to consider and that the formula for a successful new product venture must start at the roots of the problem statement. The inventor of today must have a sense of humility and solid Read More »
Design Power
With 2011 is here and ordering for the 2012 season just around the corner in terms of product development, we all seem to be feeling even more pressure to continue to pursue our patent and new product development. We think that the recession now in it’s third year is still lingering but most investors seem to think we are at the bottom and we can only go up. This means Inventors are popping up everywhere bringing a Read More »
Thought Is Your Real Power
We must have the discipline to account for every thought, expense and cost of doing business, to become in tune with affluent prosperity. Harness your thoughts and the business world will respond. To recognize the power of choosing the right path of thought is your real power.
The empowerment slogan for the year : “You create no matter what, is it furthering the path or veering off”
